Creativity is infinite.
It’s a never-ending journey in which ideas are just a quick stop, and the fuel for that is imagination. Mine and yours.
I’m Ezequiel Abramzon, an Argentinean artist, designer and certified brand consultant with 30+ years of experience in Art, Creativity, Design, Innovation and Branding.
My purpose is to inspire people through creativity.
As an artist, I create dynamic fantasy worlds that combine characters, nature, objects and shapes. My signature black and white lines are an invitation to immerse into mesmerising, intricate compositions inspired by the contrasts of life. Ups and downs, darkness and light, love and hate, sadness and joy, everything and nothing, fullness and emptiness, density and openness. Every line is imperfect because is the result of my pulse. The speed, the pressure, the position of my hand and my energy at the moment of the trace.
In 2020 I left the executive life at The Walt Disney Company after 22 years to found Lalo, a boutique strategy consultancy that helps entrepreneurs around the world to unlock their superpower: the brand mindset.
In my career I helped developing brands such as Disney, Marvel, Star Wars, Pixar and many more both in Latin America and Europe. I also collaborated with Disney’s partners, some of the greatest brands in the world, to create experiences, products and services. I participated in the multiple mergers of the company and worked on the launch of movies, TV channels, radios, shows, web, video games, virtual worlds, apps, theme parks, books, stores and merchandising. As a General Manager, I also led Disney's digital transformation in Latin America launching its digital marketing, social media, digital advertising, gaming and digital content distribution operations.
Before Disney I worked as a freelance artist and graphic designer for multiple industries: Animation, Advertising, Editorial, Software, TV and more.
I studied Graphic Design at the University of Buenos Aires and also acted as an ad-honorem Typography teacher for 10 years.
Since very little, I always knew my purpose. At the age of 14, I’d finish school and take a bus three times a week to learn the basics of drawing and painting as a disciple of Argentinean artist Pablo Becker. At age 15 I also joined Carlos Garaycochea’s School to study comics, illustration and animation.
